{"id":4925,"date":"2025-04-02T14:00:00","date_gmt":"2025-04-02T05:00:00","guid":{"rendered":"https:\/\/blog.tason.com\/wordpress\/?p=4925"},"modified":"2026-01-27T16:21:18","modified_gmt":"2026-01-27T07:21:18","slug":"customer-journey-and-funnel","status":"publish","type":"post","link":"https:\/\/blog.tason.com\/wordpress\/customer-journey-and-funnel\/","title":{"rendered":"[\ub9c8\ucf00\ud305 \ub178\ud2b8] \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\ub85c \uad00\ub9ac\ud558\ub294 \uace0\uac1d \uacbd\ud5d8 (CX)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/04\/Frame-95-1.png\" alt=\"\" class=\"wp-image-8542\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/04\/Frame-95-1.png 1024w, https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/04\/Frame-95-1-630x194.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/04\/Frame-95-1-768x236.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"background-color: #e5e7eb; padding: 24px; border-radius: 6px; font-family: Arial, sans-serif;\">\n<p style=\"margin-bottom: 0;\"><b>\ub9c8\ucf00\ud305 \ub178\ud2b8<\/b>\ub294 \uc1fc\ud551\ubab0 \uc6b4\uc601\uc790\uc640 \ub9c8\ucf00\ud130\ub4e4\uc774 \ucc38\uace0\ud560 \ub9cc\ud55c \uc2e4\uc81c \uc0ac\ub840\uc640 \uc778\uc0ac\uc774\ud2b8\ub97c TasOn\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \ucf54\ub108\uc785\ub2c8\ub2e4. TasOn\uacfc \ud568\uaed8 \uc1fc\ud551\ubab0 \ub9e4\ucd9c \uc99d\ub300\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \uc138\uc6cc\ubcf4\uc138\uc694.\n<\/p>\n<\/div>\n\n\n\n<p class=\"custom-group-spacing\" id=\"custom-group-spacing\">\uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\uba74\uc11c \uace0\uac1d \uacbd\ud5d8(CX)\uc740 \uae30\uc5c5\uc774 \uc131\uacf5\uc744 \uac70\ub450\ub294 \ud575\uc2ec \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. CX\ub294 \ub2e8 \ud55c \ubc88\uc73c\ub85c \uacb0\uc815\ub418\uae30 \ubcf4\ub2e4\ub294 \uace0\uac1d\uc774 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30\uae4c\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \uc774\ud6c4\uc5d0 \uacbd\ud5d8\ud558\ub294 \ubaa8\ub4e0 \uac83\uc73c\ub85c \uacb0\uc815\ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \uacfc\uc815\uc5d0\uc11c \ub2e4\uc591\ud55c \uc694\uc778\uc774 \uacbd\ud5d8\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uae30 \ub54c\ubb38\uc5d0 \ud30c\uc545\ud558\ub294 \uc77c\uc774 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub9ce\uc740 \uae30\uc5c5\uacfc \uc804\ubb38\uac00\ub294 \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\ub97c \ud65c\uc6a9\ud574 \uace0\uac1d \uacbd\ud5d8\uc744 \ud30c\uc545\ud558\uace0 \uad00\ub9ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\ub294 \ubb34\uc5c7\uc774\uace0, \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc744\uae4c\uc694? <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-1dd90cb7f655024197e4574f1b6d09e4\"><strong>\uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\uac00 \ubb34\uc5c7\uc778\uac00\uc694? <\/strong><\/h3>\n\n\n\n<p>\uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4(Customer Journey Map)\ub294 \uace0\uac1d\uc774 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30 \uc804\ubd80\ud130 \uad6c\ub9e4 \ud6c4\uae4c\uc9c0\uc758 \uc774\uc5b4\uc9c0\ub294 \ubaa8\ub4e0 \uacfc\uc815\uc744 \uc2dc\uac01\uc801\uc73c\ub85c \ub098\ud0c0\ub0b8 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc11c\ube44\uc2a4\ub97c \uc778\uc9c0\ud55c \uc21c\uac04\ubd80\ud130 \uac00\uc7a5 \uc911\uc694\ud55c \uc804\ud658, \uad6c\ub9e4\uc640 \uadf8 \uc774\ud6c4 \ud589\ub3d9\uae4c\uc9c0 \uc9c1\uad00\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\ub294 \ud615\uc2dd\uc73c\ub85c \uc815\ub9ac\ud55c \uc774\ubbf8\uc9c0\ub77c\uace0 \uc0dd\uac01\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<ul>\n<li>\uace0\uac1d\uc774 \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc815\ubcf4\ub97c \uc5bb\uc740 \uacf3, \ube44\uad50 \uae30\uc900 \ub4f1<\/li>\n\n\n\n<li>\ud074\ub9ad\ud55c \uad11\uace0 \ub4f1 \uc720\uc785 \uacbd\ub85c<\/li>\n\n\n\n<li>\uad6c\ub9e4\ud55c \uacf3<\/li>\n\n\n\n<li>\uc774\ud6c4 \ud3c9\uac00 \ubc0f \ucee4\ubba4\ub2c8\ud2f0 \ud65c\ub3d9 \ub4f1<\/li>\n<\/ul>\n\n\n\n<p>\uace0\uac1d\uc774 \uacbd\ud5d8\ud558\ub294 \ub300\ubd80\ubd84\uc758 \uacfc\uc815\uc774 \ud3ec\ud568\ub418\uae30 \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uacb0\uc815\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc720\uc6a9\ud558\uac8c \uc0ac\uc6a9\ub418\ub294 \uc790\ub8cc\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ucd5c\uadfc\uc5d0\ub294 \ucc57 GPT \ub4f1\uc744 \ud65c\uc6a9\ud574 \uc2dc\uac01 \uc790\ub8cc\ub97c \ube60\ub974\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc5b4, \uace0\uac1d \uacbd\ud5d8 \uc790\uccb4\ub97c \ud30c\uc545\ud558\uace0 \uc788\ub294 \uac83\uc774 \ub354 \uc911\uc694\ud574\uc9c4 \uc0c1\ud669\uc785\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"996\" height=\"664\" src=\"http:\/\/blog.tason.com\/wp-content\/uploads\/2024\/02\/Untitled-4-1.png\" alt=\"\uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4, \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uc9c0\ub3c4, \ud37c\ub110, \uace0\uac1d \uacbd\ud5d8, \uad6c\ub9e4 \uc804\ud658\uc728\" class=\"wp-image-4932\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/02\/Untitled-4-1.png 996w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/02\/Untitled-4-1-525x350.png 525w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/02\/Untitled-4-1-768x512.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/figure><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-985897a969bbd5846fdcbf9fb5c8a129\"><strong>\ub9c8\ucf00\ud305 \ud37c\ub110\uacfc \ubb34\uc5c7\uc774 \ub2e4\ub978\uac00\uc694?<\/strong><\/h3>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ud37c\ub110(Funnel)\uc740 \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8, \uc571 \ub610\ub294 \ud2b9\uc815 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc81c\ud488\uc744 \uad6c\ub9e4\ud558\uba74\uc11c \uacbd\ud5d8\ud558\ub294 \uacfc\uc815\uc744 \ub2e8\uacc4\ubcc4\ub85c \ud45c\ud604\ud55c \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\uc640 \ub2e4\ub974\uac8c \ub9c8\ucf00\ud305 \ud37c\ub110\uc740 \uc8fc\ub85c \uad6c\ub9e4\uae4c\uc9c0\uc758 \uc5ec\uc815\uc744 \ud30c\uc545\ud569\ub2c8\ub2e4. \ub610\ud55c, \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\ub294 \uc804\uccb4 \uace0\uac1d \uacbd\ud5d8\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc5d0 \ucd08\uc810\uc774 \uc788\uc9c0\ub9cc, \ud37c\ub110\uc740 \uc774\ud0c8\ub960\uc774 \ub192\uc740 \ub2e8\uacc4\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-f7d59d640ba897bab93e334b199ce847\"><strong>\uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc758 \uc2dc\uc791<\/strong><\/h3>\n\n\n\n<p>\uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\ub294 \uace0\uac1d \uc911\uc2ec \uc804\ub7b5\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ud544\uc218\uc801\uc778 \uc790\uc0b0\uc785\ub2c8\ub2e4. \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc785\uc7a5\uc5d0\uc11c \uc11c\ube44\uc2a4 \uc790\uccb4\uc5d0 \uc9d1\uc911\ud558\ub2e4 \ubcf4\uba74 \uace0\uac1d\uc744 \uc78a\uae30 \uc27d\uae30 \ub54c\ubb38\uc5d0, \uc2dc\uac01\uc801\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744 \ud45c\ud604\ud55c \uc790\ub8cc\ub294 \ub2e8\uc21c\ud788 \uc11c\ube44\uc2a4\ub97c \uc81c\ud488\uc5d0 \ud55c\uc815\ud558\uc9c0 \uc54a\uac8c \ub3d5\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub85c \uc81c\uacf5\ud558\ub294 \uae30\ub2a5\uc774 \uad6c\ub9e4\uac00 \ub05d\uc774 \uc544\ub2c8\ub77c\ub294 \uc0ac\uc2e4\uc744 \uacc4\uc18d\ud574\uc11c \uae30\uc5b5\ud558\uac8c \ud558\ub294 \uc5ed\ud560\ub3c4 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>\uace0\uac1d \uacbd\ud5d8 \uad6c\uc870: \uc778\uc9c0 &#8211; \uad00\uc2ec &#8211; \uad6c\ub9e4 &#8211; \uacbd\ud5d8 &#8211; \ucda9\uc131<\/li>\n<\/ul>\n\n\n\n<p>\ub530\ub77c\uc11c \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc5d0 \uace0\ubbfc\ud558\uace0 \uc788\ub294 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ube48 \uc885\uc774\ub97c \uaebc\ub0b4 \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \uc6b0\ub9ac \uc81c\ud488\uc744 \uc778\uc9c0\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uad6c\ub9e4\ub97c \uacb0\uc2ec\ud558\uace0, \uc5b4\ub514\uc11c \uad6c\ub9e4\ub97c \ud558\ub294\uc9c0, \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uad6c\ub9e4 \uc774\ud6c4 \uc5b4\ub5a4 \uacbd\ud5d8\uc744 \ud558\ub294\uc9c0 \uc815\ub9ac\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ucc98\uc74c\uc5d0\ub294 \ubd80\uc871\ud55c \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\uaca0\uc9c0\ub9cc, \uace0\uac1d\uc744 \ubc14\ub77c\ubcf4\ub294 \uc2dc\uac01\uc744 \ub113\ud790 \uc218 \uc788\ub294 \uac00\uc7a5 \uc88b\uc740 \uae30\ud68c\uc785\ub2c8\ub2e4. \uc644\uc131\ub3c4\uac00 \ub192\uc544\uc9c8\uc218\ub85d \uc544\ub798\uc640 \uac19\uc740 \ud6a8\uacfc\ub97c \uae30\ub300\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>\uace0\uac1d \uc911\uc2ec \uc804\ub7b5 \uad6c\ucd95: \uace0\uac1d\uc758 \uc785\uc7a5\uc744 \ub354 \uc774\ud574\ud558\uae30 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4. \ud2b9\ud788, \uace0\uac1d\uc774 \uc5b4\ub5a4 \ub2e8\uacc4\uc5d0\uc11c \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub294\uc9c0 \ub354 \uba85\ud655\ud558\uac8c \ube60\ub974\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/li>\n\n\n\n<li>\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac \uacb0\uc815: \uace0\uac1d \uc5ec\uc815\uc774 \uba85\ud655\ud574\uc9c0\uba74 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub3c4 \uba85\ud655\ud574\uc9d1\ub2c8\ub2e4. \uc720\uc785 \uacbd\ub85c, \uac80\uc0c9\uc5b4, \uc774\ud0c8\ub960, \ud398\uc774\uc9c0 \uccb4\ub958 \uc2dc\uac04, \uad6c\ub9e4 \uc804\ud658\uc728, \ud074\ub9ad\ub960 \ub4f1\uc73c\ub85c \uc758\uc0ac \uacb0\uc815\uc744 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/li>\n\n\n\n<li>\uace0\uac1d \ucda9\uc131\ub3c4 \ud5a5\uc0c1: \uad6c\ub9e4 \ud328\ud134, \ubc29\ubb38 \ube48\ub3c4 \ub4f1\uc744 \uadfc\uac70\ub85c \uace0\uac1d \ub9de\ucda4\ud615 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\uba74 \uac1c\ubcc4 \uace0\uac1d\uc5d0\uac8c \ub9de\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4 \uc601\uc5ed\uc774 \uc778\uc9c0 \ub2e8\uacc4\ubd80\ud130 \uc2dc\uc791\ud558\uae30 \ub54c\ubb38\uc5d0 \ub354 \ub098\uc740 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574 \ucda9\uc131 \uace0\uac1d\uc744 \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-578c474a236ac6746620b10773a65ee1\"><strong><strong>TasOn\uc73c\ub85c \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654\ub97c \uc790\ub3d9\uc73c\ub85c<\/strong><\/strong><\/h3>\n\n\n\n<p>\ud604\uc2e4\uc801\uc73c\ub85c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \uac1c\ubc1c\ud558\uba74\uc11c \uace0\uac1d \uc5ec\uc815\uc744 \ud30c\uc545\ud558\uace0, \ub9c8\ucf00\ud305\uc744 \ucd5c\uc801\ud654\ud558\uae30\ub294 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub354 \uc911\uc694\ud55c \uc77c\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uac8c, TasOn \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uace0\uac1d \uc5ec\uc815 \ud30c\uc545\ubd80\ud130 \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654\uae4c\uc9c0 \ubaa8\ub4e0 \uacfc\uc815\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ubbf8 \ub9ce\uc740 \ub9c8\ucf00\ud130\uac00 TasOn \ub9c8\ucf00\ud305\uc790\ub3d9\ud654\ub85c \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc131\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud65c\uc6a9\uc774 \uc5b4\ub824\uc6b0\uc2e0\uac00\uc694? \uc9c0\uae08 \ubc14\ub85c TasOn \ub9c8\ucf00\ud305\uc790\ub3d9\ud654 \ub2f4\ub2f9\uc790\uc640 \uc774\uc57c\uae30 \ub098\ub204\uc5b4 \ubcf4\uc138\uc694. <\/p>\n\n\n\n<div class=\"wp-block-buttons custom-group-spacing is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tason.com\/info\/contact?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=ma\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\uc9c0\uae08 \uc774\uc57c\uae30 \ub098\ub204\uae30<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uae30\uc5c5 \ub9c8\ucf00\ud130\ub77c\uba74 \uad81\uae08\ud574 \ud560 \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4\uc758 \uac1c\ub150\uacfc \uace0\uac1d \uc5ec\uc815 \ud30c\uc545\uc758 \uc911\uc694\uc131, 5\ub2e8\uacc4, \uadf8\ub9ac\uace0 \uace0\uac1d \uc811\uc810\uc744 \ub9cc\ub4dc\ub294 \uc26c\uc6b4 \ubc29\ubc95\uae4c\uc9c0 \uc18c\uac1c\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. 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