{"id":5819,"date":"2024-07-09T16:25:23","date_gmt":"2024-07-09T07:25:23","guid":{"rendered":"https:\/\/blog.tason.com\/wordpress\/?p=5819"},"modified":"2025-08-12T09:29:04","modified_gmt":"2025-08-12T00:29:04","slug":"commerce-marketer-kpi-5","status":"publish","type":"post","link":"https:\/\/blog.tason.com\/wordpress\/commerce-marketer-kpi-5\/","title":{"rendered":"\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud130\uac00 \uaf2d \uc54c\uc544\uc57c \ud560 \uc9c0\ud45c 5\uac00\uc9c0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f5f2b56bce653533ed8c8bf9851a69ea\">\ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \ub9c8\ucf00\ud305\uc740 \ub354 \uc815\uad50\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \ub370 \ud544\uc218\uc801\uc774\uc5d0\uc694. \uc9c0\ud45c\ub294 \ub2e8\uc21c\ud788 \uc22b\uc790\uac00 \uc544\ub2c8\ub77c, \uc6b0\ub9ac\uc758 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc778\uc9c0, \ubb34\uc5c7\uc744 \uac1c\uc120\ud574\uc57c \ud558\ub294\uc9c0\ub97c \uc54c\ub824\uc8fc\ub294 \ub098\uce68\ubc18 \uc5ed\ud560\uc744 \ud558\uc8e0.<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-9dd0e4f5bcddbd82af38a67f62e605ba\">\uc774\ubc88 \uae00\uc5d0\uc11c\ub294<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-574e2d1971248deb7b4b95ff3bbef1c9\"><strong>1. \uc88b\uc740 \uc9c0\ud45c\uc640 \ub098\uc05c \uc9c0\ud45c\ub97c \uad6c\ubd84\ud558\ub294 \ubc29\ubc95<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f237969265379aefc6cdbb4f271d9b92\"><strong>2. \ucee4\uba38\uc2a4 \ub9c8\ucf00\ud130\uac00 \uaf2d \uc54c\uc544\uc57c \ud560 5\uac00\uc9c0 \ud575\uc2ec \uc9c0\ud45c<\/strong>\ub97c \uc18c\uac1c\ud558\uace0, \uc774\ub97c \ud1b5\ud574 \uc5b4\ub5bb\uac8c \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-dfe17d89e31d27d327bd8b9bc43ec4de\" style=\"font-size:23px\"><strong>\uc88b\uc740 \uc9c0\ud45c\uc640 \ub098\uc05c \uc9c0\ud45c \uad6c\ubd84\ud558\uae30<\/strong><\/h2>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-a236b616b8415bd254f5e9ed6c394ece\">\uc758\uc695\uc740 \uc55e\uc11c\uc9c0\ub9cc, \ub9c8\ucf00\ud305 \uc9c0\uc2dd\uc774\ub098 \uc2e4\ub825\uc774 \ubd80\uc871\ud55c \ud68c\uc0ac\ub294 \uc77c\ub2e8 \uc9c0\ud45c\ub97c \ub9ce\uc774 \ub9cc\ub4ed\ub2c8\ub2e4. (\uadf8\ub798\uc11c \uad6c\uc131\uc6d0\uc744 \uace0\uc0dd\uc2dc\ud0a4\uace0\uc694. \ud83d\ude2d) \ubaa8\ub4e0 \uc9c0\ud45c\uac00 \uc0ac\uc5c5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc88b\uc740 \uc9c0\ud45c\ub3c4 \uc788\uace0 \ub098\uc05c \uc9c0\ud45c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uba3c\uc800, \ub098\uc05c \uc9c0\ud45c\ubd80\ud130 \uc815\ub9ac\ud574 \ubcfc\uac8c\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-a476791cd45f462de1c2111451690334\"><strong>\u274c \ub098\uc05c \uc9c0\ud45c: \uc0ac\uc5c5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\ub294 &#8216;\ud5c8\uc601 \uc9c0\ud45c&#8217;<\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-c504908329fbe19e6f2c41b6d3b880dc\">\ud5c8\uc601 \uc9c0\ud45c\ub780 \uc0ac\uc5c5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc989, \uc5b4\ub5bb\uac8c \ubcc0\ud558\ub354\ub77c\ub3c4 \uae30\uc5c5\uc758 \ud589\ub3d9\uc5d0 \ubcc0\ud654\ub97c \uc904 \uc218 \uc5c6\ub294 \uc9c0\ud45c\uac00 \ud5c8\uc601 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \uc608\ub97c \ub4e4\uc5b4 \uc124\uba85\ud574 \ub4dc\ub9b4\uac8c\uc694.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-7474af901082cd6153566ee179af7e66\" style=\"font-size:20px\"><strong>1. \ub204\uc801 \uc9c0\ud45c<\/strong><\/h3>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-a03a16d4ba1fe79b8fe6769f0f6e1204\">\ub204\uc801 \uc571 \ub2e4\uc6b4\ub85c\ub4dc \ud69f\uc218, \ub204\uc801 \uac00\uc785\uc790 \uc218, \ub204\uc801 \ub9e4\ucd9c\uacfc \uac19\uc740 \ub204\uc801 \uc9c0\ud45c\ub294 \ud68c\uc0ac \ud64d\ubcf4 \uc790\ub8cc\uc5d0 \ub2e8\uace8\ub85c \ub4f1\uc7a5\ud569\ub2c8\ub2e4. &#8216;\ub204\uc801 \uace0\uac1d\uc218 10\ub9cc \ub3cc\ud30c&#8217;\uc640 \uac19\uc740 \uc9c0\ud45c\uac00 \ubcf4\ub3c4 \uc790\ub8cc \uc791\uc131\uc5d0\ub294 \uaf2d \ud544\uc694\ud558\uaca0\uc9c0\ub9cc, \uc815\uc791 \uc0ac\uc5c5\uc5d0\ub294 \uadf8\ub2e4\uc9c0 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-75a42425715f5ca4ae1a0184165dee22\">\ub204\uc801 \uc9c0\ud45c\ub294 \uc2dc\uac04\uc774 \uac08\uc218\ub85d \uacc4\uc18d \uc99d\uac00\ud558\uae30\ub9cc \ud558\ub294 \uc9c0\ud45c\uc778\ub370\ub2e4\uac00 \uace0\uac1d \uc774\ud0c8 \ub4f1\uc744 \ubc18\uc601\ud558\uc9c0 \uc54a\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ub204\uc801 \uac00\uc785\uc790\uc218\uac00 10\ub9cc \uba85\uc778 \uc0ac\uc774\ud2b8\uc774\ub354\ub77c\ub3c4, \uc774\ud0c8\ub960\uc774 \ub192\uace0 \uac8c\ub2e4\uac00 \ud65c\uc131 \uc0ac\uc6a9\uc790\uac00 \uc6d4\uc5d0 1,000\uba85\ub3c4 \ub418\uc9c0 \uc54a\ub294\ub2e4\uba74, \uc11c\ube44\uc2a4 \uac1c\uc120\uc774 \uc2dc\uae09\ud558\ub2e4\ub294 \ud310\ub2e8\uc744 \ub0b4\ub9b4 \uc218 \uc788\uaca0\uc8e0.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-8c981bbd03da7987089bde95112996f2\" style=\"font-size:20px\"><strong>2. \ud398\uc774\uc9c0\ubdf0<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-e3f3bbdba828af6555532bc9b7224187\">\ud398\uc774\uc9c0\ubdf0(pageviews)\ub294 \ud2b9\uc815 \ud398\uc774\uc9c0\uac00 \uc870\ud68c\ub41c \ud69f\uc218\ub97c \ud569\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub9cc\uc57d \ud398\uc774\uc9c0\ubdf0\ub97c \uae30\uc900\uc73c\ub85c \uc218\uc775\uc774 \ub098\ub294 \uad6c\ub3c5 \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc774\ub77c\uba74 \uc774 \uc9c0\ud45c\uac00 \uc911\uc694\ud560 \uc218 \uc788 \uadf8\ub807\uc9c0 \uc54a\ub2e4\uba74 \ud398\uc774\uc9c0\ubdf0\ub294 \uc0ac\uc5c5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc9c0 \uc54a\uc744 \uac81\ub2c8\ub2e4. <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-a3be6b9d0b98503fa68c854596853deb\">\uc608\ub97c \ub4e4\uc5b4, B2B Saas \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud68c\uc0ac\uc758 \ud398\uc774\uc9c0\ubdf0\uac00 \ub192\ub2e4\uba74 \uc0ac\uc5c5\uc774 \uc798\ub418\uace0 \uc788\ub2e4\uace0 \ubcfc \uc218 \uc788\uc744\uae4c\uc694? <strong>\uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \ud55c \ubc88\uc5d0 \ucc3e\uc744 \uc218 \uc5c6\uc5b4\uc11c \ud398\uc774\uc9c0\ubdf0\uac00 \ub192\uc544\uc84c\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. <\/strong>\ud544\uc694\ud55c \uc815\ubcf4\uac00 \ub098\uc624\uc9c0 \uc54a\uc544\uc11c \uc774 \ud398\uc774\uc9c0 \uc800 \ud398\uc774\uc9c0 \ud5e4\ub9ec \ub54c \ud398\uc774\uc9c0\ubdf0\uac00 \uc62c\ub77c\uac00\uae30\ub3c4 \ud569\ub2c8\ub2e4. <strong>\uc774\ub7f0 \uacbd\uc6b0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub294 \ub0ae\uc744 \uc218\ubc16\uc5d0 \uc5c6\ub294\ub370, \ud398\uc774\uc9c0\ubdf0\ub77c\ub294 \uc9c0\ud45c\ub294 \uc774 \ubb38\uc81c\ub97c \uac10\ucdb0 \ubc84\ub9bd\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-30f9c8eed46b43dae47f41fa36801519\" style=\"font-size:21px\"><strong>\u2b55<\/strong> <strong>\uc88b\uc740\uc9c0\ud45c: \uba85\ud655\ud558\uace0 \uce21\uc815 \uac00\ub2a5\ud558\uba70, \ud589\ub3d9 \uc9c0\uce68\uc744 \uc81c\uacf5\ud558\ub294 \uc9c0\ud45c<\/strong><\/h4>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-dd2831e0c4aa0c52323e216ea907bfd2\" style=\"font-size:20px\"><strong>1. \u2018\uce21\uc815 \uac00\ub2a5\ud558\uace0 \uad6c\uccb4\uc801\uc778\u2019 \uc9c0\ud45c<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-762fda9074c5a1e88dad83d606be58d9\">\uc2dc\uc7a5 \uc810\uc720\uc728, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc2e0\uaddc\uc2dc\uc7a5 \uac1c\ucc99\uc728 \uac19\uc740 \uc9c0\ud45c\ub294 \uc5b4\ub5bb\uac8c \uce21\uc815\ud574\uc57c \ud560\uae4c\uc694? \uce21\uc815 \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\uae30 \uc804\uc5d0 \uc0ac\uc5c5\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub290\ub0d0\ub9cc \uc0dd\uac01\ud574\ubd10\ub3c4, \uc9c0\ud45c\uc5d0 \ud3ec\ud568\ub418\uc5b4\uc11c\ub294 \uc548 \ub420 \ud56d\ubaa9\ub4e4\uc774\uc8e0. <\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-c6e99519adc0bae2728b20deac1f68c5\"><strong>\uc9c0\ud45c\ub294 \uc77c \ub2e8\uc704, \uc8fc \ub2e8\uc704, \uc6d4 \ub2e8\uc704 \ub4f1 \uc8fc\uae30\uc801\uc73c\ub85c \uce21\uc815\ud558\uae30 \uc26c\uc6cc\uc57c \ud569\ub2c8\ub2e4. <\/strong>\uc9c0\ud45c\ub294 \uc0ac\uc5c5\uc758 \uac74\uac15 \uc0c1\ud0dc\ub97c \uc9c4\ub2e8\ud558\uace0, \uc815\uae30\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uc27d\uac8c \uce21\uc815\ud560 \uc218 \uc788\ub294 \uc9c0\ud45c\ub9cc\uc774 \uafb8\uc900\ud788 \uad00\ub9ac\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-fad3762c489cf8eaefa67c43925e2807\" style=\"font-size:20px\"><strong>2. \u2018\uc9c0\uc18d\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1\uacfc \ud53c\ub4dc\ubc31\u2019\uc774 \uac00\ub2a5\ud55c \uc9c0\ud45c<\/strong><\/h5>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-8092982c066f4d9176a8fee2f7eaea73\">\uc88b\uc740 \uc9c0\ud45c\ub294 \ube44\uad50\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4. &#8220;<strong>\uc9c0\ub09c\uc8fc\uc640 \uc774\ubc88\uc8fc&#8221;, &#8220;\uc9c0\ub09c\ub2ec\uacfc \uc774\ubc88\ub2ec&#8221;\ucc98\ub7fc \uae30\uac04\uc744 \uae30\uc900\uc73c\ub85c \ube44\uad50\ud560 \uc218 \uc788\ub294 \uc9c0\ud45c\ub294 \uc720\uc6a9\ud569\ub2c8\ub2e4. <\/strong>\ube44\uad50 \uac00\ub2a5\ud55c \uc9c0\ud45c\ub294 \ubcc0\ud654 \ucd94\uc774\ub97c \ud30c\uc545\ud558\uace0, \uadf8\uc5d0 \ub530\ub978 \uc6d0\uc778\uc744 \ubd84\uc11d\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ub204\uc801 \ub2e4\uc6b4\ub85c\ub4dc \ud69f\uc218\uc640 \uac19\uc740 \ub204\uc801 \uc9c0\ud45c\ubcf4\ub2e4, \uae30\uac04\ubcc4 \uc9c0\ud45c\uac00 \ub354 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-79e8c49762c36c49bc7046449ba8a5c3\" style=\"font-size:20px\"><strong>3. \u2018\uba85\ud655\ud55c \ud589\ub3d9 \uc9c0\uce68\u2019\uc744 \uc81c\uacf5\ud558\ub294 \uc9c0\ud45c<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-d2dc449960cbb62a8caf04585b714f71\">\ud589\ub3d9\uc5d0 \ubcc0\ud654\ub97c \uc904 \uc218 \uc788\ub294 \uc9c0\ud45c\ub294 \ud2b9\uc815 \uacb0\uacfc\uc5d0 \ub300\ud574 \uba85\ud655\ud55c \ud589\ub3d9 \uc9c0\uce68\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d \uc774\ud0c8\ub960\uc774 \ub192\uc740 \uacbd\uc6b0 \uc774\ub97c \ub0ae\ucd94\uae30 \uc704\ud55c \uad6c\uccb4\uc801\uc778 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud55c \ubd80\ubd84\uc744 \uc815\ud655\ud558\uac8c \uc9da\uc5b4\ub0b4\uace0, \uadf8\uc5d0 \ub530\ub978 \uac1c\uc120 \uc870\uce58\ub97c \ucde8\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:88px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-863db06837b279eeb5cbd84d3c455d91\" style=\"font-size:32px\"><strong>\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud130\uac00 \uaf2d \uc54c\uc544\uc57c \ud560 \uc9c0\ud45c 5\uac00\uc9c0<\/strong><\/h6>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-c4014e482fdf05f3d65ec829c7fc1664\" style=\"font-size:20px\"><strong>1. \uc804\ud658\uc728 (Conversion Rate)<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-a1faaeb2535d2b77874fe1aed99f1b3d\">\uc804\ud658\uc728\uc740 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \uc911 \uc2e4\uc81c\ub85c \uad6c\ub9e4\ub97c \uc644\ub8cc\ud55c \uc0ac\ub78c\uc758 \ube44\uc728\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uad81\uadf9\uc801\uc778 \uc131\uacfc\ub97c \uc9c1\uc811\uc801\uc73c\ub85c \ubcf4\uc5ec\uc8fc\ub294 \uc9c0\ud45c\ub85c, \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub192\uc740 \uc804\ud658\uc728\uc740 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc6b0\uc218\ud55c \uc0ac\uc6a9\uc790 \uacbd\ud5d8(UX)\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"148\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-3.png\" alt=\"\" class=\"wp-image-5823\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-3.png 1200w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-3-630x78.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-3-768x95.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-7e5c54b4253f211e5edbca0065f93dd4\"><strong>\uc911\uc694\uc131:<\/strong> \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \uac83\uc740 \ub9e4\ucd9c \uc99d\uac00\ub85c \uc9c1\uacb0\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub79c\ub529 \ud398\uc774\uc9c0 \ucd5c\uc801\ud654, \uace0\uac1d \ub9ac\ubdf0 \ud65c\uc6a9, \uac1c\uc778\ud654\ub41c \ucd94\ucc9c \uc2dc\uc2a4\ud15c \ub3c4\uc785 \ub4f1\uc744 \ud1b5\ud574 \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-9c61d4e4758799543d5e44a527592932\"><strong>2. \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9 (Customer Acquisition Cost, CAC)<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-ce3560d2688c94cc6c2fa6627bb776dd\">\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9(CAC)\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub294 \ub370 \ub4dc\ub294 \ud3c9\uade0 \ube44\uc6a9\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 CAC\ub97c \ub0ae\ucd94\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \ub354 \ub9ce\uc740 \uace0\uac1d\uc744 \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \ud68d\ub4dd\ud560 \uc218 \uc788\uc74c\uc744 \uc758\ubbf8\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"148\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-4.png\" alt=\"\" class=\"wp-image-5825\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-4.png 1200w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-4-630x78.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-4-768x95.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f367048244ca5efa33796ed57d57a31b\"><strong>\uc911\uc694\uc131:<\/strong> CAC\ub97c \uad00\ub9ac\ud568\uc73c\ub85c\uc368, \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \ud0c0\uac9f \ub9c8\ucf00\ud305, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \uc804\ub7b5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-efc0dd0b4c9427d3006ae377f9bc1d30\" style=\"font-size:20px\"><strong>3. \uace0\uac1d \uc0dd\uc560 \uac00\uce58 (Customer Lifetime Value, CLV)<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-c9f75704ebe574d3a3029bc9a2b4bfb9\">\uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLV)\ub294 \ud55c \uace0\uac1d\uc774 \ud3c9\uc0dd \ub3d9\uc548 \uae30\uc5c5\uc5d0 \uc81c\uacf5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \ucd1d \uc218\uc775\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \uc720\uc9c0\uc640 \uc7ac\uad6c\ub9e4 \uc804\ub7b5\uc758 \uc911\uc694\uc131\uc744 \ub098\ud0c0\ub0b4\ub294 \uc9c0\ud45c\ub85c, \uc7a5\uae30\uc801\uc778 \uc0ac\uc5c5 \uc131\uc7a5\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"148\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-5.png\" alt=\"\" class=\"wp-image-5826\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-5.png 1200w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-5-630x78.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-5-768x95.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-b68214f7b1a44b2e745d769746eec643\"><strong>\uc911\uc694\uc131<\/strong>: \ub192\uc740 CLV\ub294 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc774 \ub9ce\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uba70, \uc774\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc758 \uae30\ubc18\uc774 \ub429\ub2c8\ub2e4. \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574\uc11c\ub294 \ucda9\uc2e4\ud55c \uace0\uac1d \uc11c\ube44\uc2a4, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8, \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \ub4f1\uc744 \ub3c4\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-a02cadadc9b59b1adcc5f18e76ce6f78\"><strong>4. \ubc18\ud488\uc728 (Return Rate)<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-aec78cd2f3015b206df8288930ccd33c\">\ubc18\ud488\uc728\uc740 \ud310\ub9e4\ub41c \uc81c\ud488 \uc911 \ubc18\ud488\ub41c \uc81c\ud488\uc758 \ube44\uc728\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub192\uc740 \ubc18\ud488\uc728\uc740 \uc81c\ud488 \ud488\uc9c8 \ubb38\uc81c\ub098 \uace0\uac1d \ub9cc\uc871\ub3c4 \uc800\ud558\ub97c \uc758\ubbf8\ud560 \uc218 \uc788\uc5b4 \uc774\ub97c \uc904\uc774\ub294 \uac83\uc740 \ube44\uc6a9 \uc808\uac10\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4 \ud5a5\uc0c1\uc5d0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"148\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-6-1.png\" alt=\"\" class=\"wp-image-5827\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-6-1.png 1200w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-6-1-630x78.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-6-1-768x95.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-c80cf9883a72417205e0b88d2aa853e7\"><strong>\uc911\uc694\uc131:<\/strong> \ubc18\ud488\uc728\uc744 \ub0ae\ucd94\uae30 \uc704\ud574 \uc81c\ud488 \uc124\uba85\uc744 \uc815\ud655\ud788 \uae30\uc7ac\ud558\uace0, \uace0\uac1d \ub9ac\ubdf0\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uba70, \ubc18\ud488 \uc808\ucc28\ub97c \uac04\uc18c\ud654\ud558\ub294 \ub4f1\uc758 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color has-medium-font-size wp-elements-b84f74ad01ad2caba6caa544dc41b411\"><strong>5. \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\uae30\uc728 (Cart Abandonment Rate)<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-ae46cbe1a0e91ac9582d54f8432e3402\">\uc7a5\ubc14\uad6c\ub2c8 \ud3ec\uae30\uc728\uc740 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc740 \ud6c4 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc758 \ube44\uc728\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774\ub97c \uc904\uc774\ub294 \uac83\uc740 \ub9e4\ucd9c \uc99d\uac00\uc640 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"208\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-7.png\" alt=\"\" class=\"wp-image-5828\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-7.png 1200w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-7-630x109.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/Frame-7-768x133.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-3c4fb0935a93dbe4a4e1524c10360ef5\"><strong>\uc911\uc694\uc131:<\/strong> \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\uae30\uc728\uc744 \uc904\uc774\uae30 \uc704\ud574\uc11c\ub294 \uacb0\uc81c \uacfc\uc815\uc744 \ub2e8\uc21c\ud654\ud558\uace0, \ub2e4\uc591\ud55c \uacb0\uc81c \uc635\uc158\uc744 \uc81c\uacf5\ud558\uba70, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uae34 \uc0c1\ud488\uc5d0 \ub300\ud55c \ub9ac\ub9c8\uc778\ub354 \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \ub4f1\uc758 \uc804\ub7b5\uc774 \uc720\ud6a8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-1ae14ac783b6a3a9e974c9bc1e67ab1e\">\uc774 \ub2e4\uc12f \uac00\uc9c0 \uc9c0\ud45c\ub97c \uc774\ud574\ud558\uace0 \uad00\ub9ac\ud558\ub294 \uac83\uc740 \ucee4\uba38\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc804\ud658\uc728, \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9, \uace0\uac1d \uc0dd\uc560 \uac00\uce58, \ubc18\ud488\uc728, \uc7a5\ubc14\uad6c\ub2c8 \ud3ec\uae30\uc728\uc740 \ubaa8\ub450 \uc11c\ub85c \uae34\ubc00\ud558\uac8c \uc5f0\uad00\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-fbdcc53b8c84951c2ec324c2fea1c7b1\">\uac01 \uc9c0\ud45c\ub97c \uba74\ubc00\ud788 \ubd84\uc11d\ud558\uace0, \uc774\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc218\ub9bd\ud55c\ub2e4\uba74, \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub4e4\uc744 \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uace0, \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ubcf4\uc138\uc694. <\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-7a57509871ef36aba2de2687eee854b5\">\ud558\uc9c0\ub9cc! \uc8fc\uc694 \uc9c0\ud45c\ub4e4\uc744 \uc774\ubbf8 \ud30c\uc545\ud558\uace0 \uc788\ub354\ub77c\ub3c4, \uac1c\uc120 \uc5c5\ubb34\ub97c \uc0ac\ub78c\uc774 \ubaa8\ub450 \uc218\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud558\uae30\uc5d4 \ud55c\uacc4\uac00 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-f60ef01bfd203108f928e3c7b20049ee\">\ud639\uc2dc, \ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uba74\uc11c, \uc9c0\ud45c\uac1c\uc120\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uacc4\uc2dc\ub2e4\uba74? <\/p>\n\n\n\n<p class=\"has-accent-color has-text-color has-link-color wp-elements-e4a56975632eb873153c5586da1c8dad\"><a href=\"https:\/\/dev.tason.com\/to\/customer_collect?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=customer_collect&amp;utm_term=commerce&amp;utm_content=index\" target=\"_blank\" rel=\"noopener\"><strong>\ud0c0\uc2a4\uc628, \ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\uc5d0\uac8c \ud3b8\ud558\uac8c \uc0c1\ub2f4\uc744 \uc2e0\uccad\ud574 \ubcf4\uc138\uc694! \ud83d\ude0a<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/dev.tason.com\/to\/customer_collect?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=customer_collect&amp;utm_term=commerce&amp;utm_content=index\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"75\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2024\/07\/button_1.png\" alt=\"\" class=\"wp-image-5829\"\/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>\ub9c8\ucf00\ud305 \uc9c0\ud45c\uad00\ub9ac \uc27d\uac8c \ud558\ub294 \ubc95<\/p>\n","protected":false},"author":3,"featured_media":5831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[49],"tags":[337,344,343,37,340,345,346,155,341,342,339,145],"_links":{"self":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/5819"}],"collection":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/comments?post=5819"}],"version-history":[{"count":11,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/5819\/revisions"}],"predecessor-version":[{"id":6391,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/5819\/revisions\/6391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/media\/5831"}],"wp:attachment":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/media?parent=5819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/categories?post=5819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/tags?post=5819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}