{"id":8944,"date":"2025-04-14T13:12:18","date_gmt":"2025-04-14T04:12:18","guid":{"rendered":"https:\/\/blog.tason.com\/wordpress\/?p=8944"},"modified":"2025-04-18T13:26:56","modified_gmt":"2025-04-18T04:26:56","slug":"crm-customer-relationship-management","status":"publish","type":"post","link":"https:\/\/blog.tason.com\/wordpress\/crm-customer-relationship-management\/","title":{"rendered":"CRM (Customer Relationship Management)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"http:\/\/blog.tason.com\/wp-content\/uploads\/2025\/03\/image-test-bg-2.png\" alt=\"\" class=\"wp-image-7969\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/03\/image-test-bg-2.png 1024w, https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/03\/image-test-bg-2-630x194.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/03\/image-test-bg-2-768x236.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p>\ubc14\uc05c \uc5c5\ubb34 \uc911\uc5d0 \ub9cc\ub09c \uc5b4\ub824\uc6b4 \uc804\ubb38 \uc6a9\uc5b4, \uad81\uae08\ud558\uc9c0 \uc54a\uc558\ub098\uc694? \ud734\uba38\uc2a4\uc628\uc774 \uc5b4\ub835\uace0 \ubcf5\uc7a1\ud55c \uc6a9\uc5b4\ub97c \uc27d\uac8c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud734\uba38\uc2a4\uc628 \ub2e8\uc5b4\uc11c\ub78d\uc5d0\uc11c \ud558\ub098\uc529 \uaebc\ub0b4\uc11c \ud655\uc778\ud574\ubcf4\uc138\uc694. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-5a8271b90fe0a177877eda97eff3cd52\"><strong>CRM\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h3>\n\n\n\n<p>CRM(Customer Relationship Management, \uace0\uac1d \uad00\uacc4 \uad00\ub9ac)\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc804\ub7b5, \uc2dc\uc2a4\ud15c, \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud55c\uaebc\ubc88\uc5d0 \uc774\ub974\ub294 \ub2e8\uc5b4\uc785\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \ub9c8\ucf00\ud305, \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ubd80\uc11c \uac04\uc758 \ud611\uc5c5\uc744 \uc720\ub3c4\ud558\uba70, \uace0\uac1d \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc6d0\ud65c\ud55c CRM\uc744 \uc704\ud574 \ud544\uc694\ud55c \uc8fc\uc694 \uae30\ub2a5\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>\uace0\uac1d \ub370\uc774\ud130 \uad00\ub9ac: \uace0\uac1d \uc815\ubcf4, \uc0c1\ud638\uc791\uc6a9 \uae30\ub85d, \uad6c\ub9e4 \uc774\ub825 \ub4f1\uc744 \uc911\uc559\ud654\ud558\uc5ec \uad00\ub9ac<\/li>\n\n\n\n<li>\uc138\uadf8\uba58\ud14c\uc774\uc158\uacfc \ud0c0\uac9f\ud305: \uace0\uac1d \uadf8\ub8f9\uc73c\ub85c \ud0c0\uac9f\ud305\ud574 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ubc0f \uc138\uc77c\uc988 \uac00\ub2a5<\/li>\n\n\n\n<li>\uc790\ub3d9\ud654: \uace0\uac1d \uc9c0\uc6d0, \uc774\uba54\uc77c \ub9c8\ucf00\ud305, \uc601\uc5c5 \ub4f1\uc744 \uc790\ub3d9\ud654\ud574 \uc2dc\uac04\uacfc \uc790\uc6d0 \uc808\uc57d<\/li>\n\n\n\n<li>\ubd84\uc11d\uacfc \ubcf4\uace0: \uace0\uac1d \ud589\ub3d9\uacfc \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ubd84\uc11d\ud574 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0<\/li>\n<\/ul>\n\n\n\n<p>CRM \uc2dc\uc2a4\ud15c\uc73c\ub85c \uace0\uac1d \ub370\uc774\ud130 \uae30\ubc18\uc758 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud574 \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uace0, \uc7a5\uae30\uc801\uc73c\ub85c\ub294 \uae30\uc5c5\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \ucda9\uc131\ub3c4\ub97c \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0\uc11c \ud65c\uc6a9\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc774\ucee4\uba38\uc2a4\uc5d0\uc11c\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc774\ub825\uc5d0 \uae30\ubc18\ud574 \ub9de\ucda4 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\uac70\ub098 \ub9de\ucda4 \uba54\uc2dc\uc9c0\uac00 \uc788\ub294 \ud31d\uc5c5 \uc54c\ub9bc\uc73c\ub85c \uc720\uc785\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uae08\uc735 \uc11c\ube44\uc2a4\ub294 \uace0\uac1d\uc758 \uc7ac\uc815\uc5d0 \ub9de\ucd98 \uc0c1\ub2f4\uacfc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0, \uace0\uac1d\uc774 \uacaa\ub294 \uc5b4\ub824\uc6c0\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud574\uacb0\ud558\uae30 \uc704\ud55c \ub178\ub825\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-5e8ebe969940071657cd1d1fdb104c15\"><strong>\uc774\ub807\uac8c \ud65c\uc6a9\ud574\uc694<\/strong><\/h3>\n\n\n\n<p>CRM\uc740 \uc5ec\ub7ec \ubc29\uc2dd\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4. \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \ubc29\uc2dd\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ud0c0\uac9f \ub9c8\ucf00\ud305, \ub9de\ucda4\ud615 \ud504\ub85c\ubaa8\uc158 \ub4f1\uc785\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uc774 \ub354 \ud544\uc694\ud55c \uae30\ub2a5\uc744 \uac1c\ubc1c\ud558\uace0 \uc81c\uacf5\ud560 \uc218 \uc788\uc73c\uba70, \uace0\uac1d\uc740 \uc11c\ube44\uc2a4 \ucda9\uc131\ub3c4\uac00 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uace0\uac1d \uc9c0\uc6d0\ub3c4 \ub354 \ud6a8\uc728\uc801\uc73c\ub85c \uc9c4\ud589\ub429\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc774 \ubc18\ubcf5\ub418\ub294 \ubb38\uc758\uc5d0 \ub300\ud55c \uae30\ub85d\uc744 \uac00\uc9c0\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc77c\uad00\ub41c \uc751\ub300\ub97c \ube60\ub974\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uae30\uc5c5\uc758 \uc7a5\uae30\uc801\uc778 \uc131\uc7a5\uc5d0 \uc911\uc694\ud55c \uae30\uc5ec\ud558\ubbc0\ub85c CRM \uc2dc\uc2a4\ud15c \ub3c4\uc785\uc5d0 \uc5ec\ub7ec \ud56d\ubaa9\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\ub7ec \ucc44\ub110\uc5d0 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uae30\ub2a5\uc740 CRM \uc2dc\uc2a4\ud15c\uc774 \uc9c0\uc6d0\ud574\uc57c \ud558\ub294 \uae30\ub2a5 \uc911\uc5d0\uc11c \ud55c \uac00\uc9c0\uc785\ub2c8\ub2e4. \ud574\ub2f9 \uae30\ub2a5 \uc678\uc5d0\ub3c4 \uc11c\ube44\uc2a4 \ud488\uc9c8\uc744 \ubcf4\uc7a5\ud558\ub294 SLA, \uae30\uc5c5 \uc694\uad6c\uc5d0 \ub9de\ucd94\ub294 \uc2dc\uc2a4\ud15c\uc758 \uc720\uc5f0\uc131, \ubbfc\uac10\ud55c \uace0\uac1d \ub370\uc774\ud130\ub97c \uc548\uc804\ud558\uac8c \ubcf4\ud638\ud558\ub294 \ubcf4\uc548, \uadf8\ub9ac\uace0 CRM\uc5d0 \ub300\ud55c \uc774\ud574\ub3c4\uac00 \ub192\uc740 \uc804\ubb38\uac00\uac00 \uc9c0\uc6d0\ud558\ub294 CRM \uc2dc\uc2a4\ud15c\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-d490e7622cf9a066c23e967ef13122a4\"><strong>\uc131\uacfc \ub192\uc774\ub294 \ud0c0\uac9f, \ud0c0\uc2a4\uc628\uc740 \ub193\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4<\/strong><\/h3>\n\n\n\n<p>\ud0c0\uc2a4\uc628 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uace0\uac1d \ub370\uc774\ud130\uc640 AI\ub85c \uc131\uacfc\ub97c \ub192\uc774\ub294 \ud0c0\uac9f\uc744 \uc81c\uacf5\ud558\ub294 CRM \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc785\ub2c8\ub2e4. \uc774\uba54\uc77c, SMS, \uce74\uce74\uc624 \uc54c\ub9bc\ud1a1 \ub4f1 \ud1b5\ud569 \ucc44\ub110 \uba54\uc2dc\uc9d5\uc744 \uc9c1\uad00\uc801\uc778 UI\/UX \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc2e4\ud589\ud560 \uc218 \uc788\uc73c\uba70, \ubc29\ubb38\uc790 \ud589\ub3d9, \uad6c\ub9e4 \uc774\ub825, \uad00\uc2ec \uce74\ud14c\uace0\ub9ac \ub4f1\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2e0\uaddc \uace0\uac1d, \uc774\ud0c8 \uace0\uac1d, VIP\uc5d0\uac8c \ub9de\ub294 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ub41c \uba54\uc2dc\uc9c0\uc640 \ud568\uaed8 \uc804\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9ce\uc740 \ub9c8\ucf00\ud130\uac00 CRM\uc758 \uc911\uc694\uc131\uc744 \uc54c\uace0 \uc788\uc9c0\ub9cc, \uc5b4\ub514\uc11c\ubd80\ud130 \uc2dc\uc791\ud560\uc9c0 \ubab0\ub77c \ub9dd\uc124\uc774\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc9c0\uae08 \ubc14\ub85c TasOn \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub2f4\ub2f9\uc790\uc640 \uc774\uc57c\uae30 \ub098\ub204\uc5b4 \ubcf4\uc138\uc694. \uace0\uac1d\uc0ac\uc758 \uc131\uacf5\uc744 \uc9c0\uc6d0\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-base-2-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tason.com\/to\/customer_collect\" style=\"border-radius:10px;background-color:#3c3c3c\" target=\"_blank\" rel=\"noopener\">\uc9c0\uae08 \uc774\uc57c\uae30 \ub098\ub204\uae30<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ubc14\uc05c \uc5c5\ubb34 \uc911\uc5d0 \ub9cc\ub09c \uc5b4\ub824\uc6b4 \uc804\ubb38 \uc6a9\uc5b4, \uad81\uae08\ud558\uc9c0 \uc54a\uc558\ub098\uc694? \ud734\uba38\uc2a4\uc628\uc774 \uc5b4\ub835\uace0 \ubcf5\uc7a1\ud55c \uc6a9\uc5b4\ub97c \uc27d\uac8c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud734\uba38\uc2a4\uc628 \ub2e8\uc5b4\uc11c\ub78d\uc5d0\uc11c \ud558\ub098\uc529 \uaebc\ub0b4\uc11c \ud655\uc778\ud574\ubcf4\uc138\uc694. CRM\uc740 \ubb34\uc5c7\uc778\uac00\uc694? CRM(Customer Relationship Management, \uace0\uac1d \uad00\uacc4 \uad00\ub9ac)\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc804\ub7b5, \uc2dc\uc2a4\ud15c, \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \ud55c\uaebc\ubc88\uc5d0 \uc774\ub974\ub294 \ub2e8\uc5b4\uc785\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc740 \ub9c8\ucf00\ud305, \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ubd80\uc11c \uac04\uc758 \ud611\uc5c5\uc744 \uc720\ub3c4\ud558\uba70, \uace0\uac1d &#8230; <a title=\"CRM (Customer Relationship Management)\" class=\"read-more\" href=\"https:\/\/blog.tason.com\/wordpress\/crm-customer-relationship-management\/\" aria-label=\"Read more about CRM (Customer Relationship Management)\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":9035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[49,326],"tags":[359,112,103,136,37,73],"_links":{"self":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/8944"}],"collection":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/comments?post=8944"}],"version-history":[{"count":3,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/8944\/revisions"}],"predecessor-version":[{"id":9068,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/8944\/revisions\/9068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/media\/9035"}],"wp:attachment":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/media?parent=8944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/categories?post=8944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/tags?post=8944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}