{"id":9182,"date":"2025-04-21T10:00:00","date_gmt":"2025-04-21T01:00:00","guid":{"rendered":"https:\/\/blog.tason.com\/wordpress\/?p=9182"},"modified":"2025-04-23T11:05:36","modified_gmt":"2025-04-23T02:05:36","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/blog.tason.com\/wordpress\/marketing-automation\/","title":{"rendered":"\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (Marketing Automation)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/03\/image-test-bg-2.png\" alt=\"\" class=\"wp-image-7969\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/03\/image-test-bg-2.png 1024w, https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/03\/image-test-bg-2-630x194.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/03\/image-test-bg-2-768x236.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p>\ubc14\uc05c \uc5c5\ubb34 \uc911\uc5d0 \ub9cc\ub09c \uc5b4\ub824\uc6b4 \uc804\ubb38 \uc6a9\uc5b4, \uad81\uae08\ud558\uc9c0 \uc54a\uc558\ub098\uc694? \ud734\uba38\uc2a4\uc628\uc774 \uc5b4\ub835\uace0 \ubcf5\uc7a1\ud55c \uc6a9\uc5b4\ub97c \uc27d\uac8c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud734\uba38\uc2a4\uc628 \ub2e8\uc5b4\uc11c\ub78d\uc5d0\uc11c \ud558\ub098\uc529 \uaebc\ub0b4\uc11c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-8e053c9171e16a6c286b6b5db4b2b1ac\"><strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h3>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(Marketing Automation)\ub294 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc790\ub3d9\uc73c\ub85c \uc218\ud589\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uae30\uc220\uacfc \uc804\ub7b5\uc744 \ucd1d\uce6d\ud558\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4. \ud2b9\ubcc4\ud55c \uae30\uc220 \ud558\ub098\ub9cc \uac00\ub974\ud0a4\ub294 \ub2e8\uc5b4\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ubc18\ubcf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \uc2dc\uac04\uacfc \uc790\uc6d0\uc744 \uc808\uc57d\ud558\uba74\uc11c \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc774\ub825\uc744 \ubd84\uc11d\ud558\uc5ec \ub9de\ucda4\ud615 \ucd94\ucc9c \uc0c1\ud488\uc744 \uc790\ub3d9\uc73c\ub85c \uc81c\uacf5\ud558\uace0, \uc774\uba54\uc77c \ucea0\ud398\uc778\uc740 \uac01 \uace0\uac1d\uc758 \ud589\ub3d9\uc5d0 \ub9de\ucdb0 \uc801\uc808\ud55c \ud0c0\uc774\ubc0d\uc5d0 \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0c5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0 \uc0ac\uc6a9\ub418\ub294 \uc8fc\uc694 \uae30\ub2a5\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<ul>\n<li>\ucea0\ud398\uc778 \uc790\ub3d9\ud654: \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \ucea0\ud398\uc778\uc744 \uc790\ub3d9\uc73c\ub85c \uc2e4\ud589\ud558\uace0 \uad00\ub9ac\ud558\uba70, \uace0\uac1d \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4<\/li>\n\n\n\n<li>\uace0\uac1d \uc138\ubd84\ud654: \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \ud2b9\uc815 \uadf8\ub8f9\uc744 \uc815\uc758\ud558\uace0, \uac01 \uadf8\ub8f9\uc5d0 \ub9de\ub294 \uc804\ub7b5\uc744 \uc790\ub3d9\uc73c\ub85c \uc2e4\ud589\ud574 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud569\ub2c8\ub2e4<\/li>\n\n\n\n<li>\uc131\uacfc \ubd84\uc11d: \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc758 \uc131\uacfc\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud558\uace0, \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-5e8ebe969940071657cd1d1fdb104c15\"><strong>\uc774\ub807\uac8c \ud65c\uc6a9\ud574\uc694<\/strong><\/h3>\n\n\n\n<p>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc5d0 CRM(Customer Relationship Management)\ub97c \ud65c\uc6a9\ud574 \ub354 \ud6a8\uc728\uc801\uc778 \uace0\uac1d \uad00\ub9ac\uc640 \ub9c8\ucf00\ud305\uc744 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub370\uc774\ud130 \uae30\ubc18\uc758 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ud0c0\uac9f\ud305\uc744 \ucd5c\uc801\ud654\ud558\uba74\uc11c CRM\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad00\ub9ac\ud558\uace0 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub300\ud45c\uc801\uc778 \ud65c\uc6a9 \ubc29\uc2dd\uc740 \uc774\uba54\uc77c \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4. CRM \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\uc2a4\ud15c\uc774 \ud2b9\uc815 \ud589\ub3d9\uc744 \ubcf4\uc778 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uc744 \uc790\ub3d9\uc73c\ub85c \ubc1c\uc1a1\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc81c\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uace0 \uacb0\uc81c\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc5d0\uac8c \ub9ac\ub9c8\uc778\ub4dc \uc774\uba54\uc77c\uc744 \ubcf4\ub0b4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc678\uc5d0 \uace0\uac1d \uc138\ubd84\ud654\ub97c \ud1b5\ud574 CRM\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uace0, \ud655\ubcf4\ub418\ub294 \ub9ac\ub4dc\ub97c \uc7a5\uae30\uc801\uc73c\ub85c \uc2e4\uc81c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uacfc\uc815\uc5d0\uc11c CRM\uc744 \ud1b5\ud574 \ud655\ubcf4\ub41c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. CRM \uae30\ubc18\uc758 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ud6a8\uc728\uc801\uc778 \uc5c5\ubb34\uc640 \uc131\uacfc\ub3c4 \ud655\ubcf4\ud558\uba74\uc11c, \uc7a5\uae30\uc801\uc73c\ub85c\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \ub354 \ub9ce\uc740 \ub9e4\ucd9c\uc744 \uae30\ub300\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-484a3e010f26238a063ac6700515d41d\"><strong><strong>CRM \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, \ud0c0\uc2a4\uc628\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694<\/strong><\/strong><\/h3>\n\n\n\n<p>\ud0c0\uc2a4\uc628 \ub9c8\ucf00\ud305\uc790\ub3d9\ud654\ub294 \uc774\uba54\uc77c, \ubb38\uc790, \uce74\uce74\uc624\ud1a1 \ub4f1 \ub2e4\uc591\ud55c \uba54\uc2dc\uc9d5 \ucc44\ub110\uc744 \ud65c\uc6a9\ud574 \uace0\uac1d\uacfc\uc758 \uc2e0\ub8b0\ub97c \uc313\uace0, \ubd88\ud544\uc694\ud55c \ubc18\ubcf5 \uc5c5\ubb34\ub294 \uc904\uc77c \uc218 \uc788\ub294  \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uc774\ubbf8 \ub9ce\uc740 \ub9c8\ucf00\ud130\uac00 \ud0c0\uc2a4\uc628 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uad6c\ud604\ud574 \ub9e4\ucd9c \uc0c1\uc2b9 \ud6a8\uacfc\ub97c \uacbd\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud65c\uc6a9\uc774 \uc5b4\ub835\uac70\ub098, \uba54\uc2dc\uc9c0 \ucc44\ub110 \uad00\ub9ac\uc5d0 \ubd88\ud3b8\ud568\uc744 \uacaa\uace0 \uc788\ub2e4\uba74 \uc9c0\uae08 \ubc14\ub85c \ud0c0\uc2a4\uc628 \uc804\ubb38\uac00\uc640 \uc774\uc57c\uae30 \ub098\ub204\uc5b4 \ubcf4\uc138\uc694. \uc6b4\uc601\uc740 \ub354 \uac04\ud3b8\ud574\uc9c0\uace0, \ub9c8\ucf00\ud305\uc740 \ub354 \uc815\uad50\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tason.com\/to\/customer_collect\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noopener\"><strong>\uc9c0\uae08 \uc774\uc57c\uae30 \ub098\ub204\uae30<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ubc14\uc05c \uc5c5\ubb34 \uc911\uc5d0 \ub9cc\ub09c \uc5b4\ub824\uc6b4 \uc804\ubb38 \uc6a9\uc5b4, \uad81\uae08\ud558\uc9c0 \uc54a\uc558\ub098\uc694? \ud734\uba38\uc2a4\uc628\uc774 \uc5b4\ub835\uace0 \ubcf5\uc7a1\ud55c \uc6a9\uc5b4\ub97c \uc27d\uac8c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud734\uba38\uc2a4\uc628 \ub2e8\uc5b4\uc11c\ub78d\uc5d0\uc11c \ud558\ub098\uc529 \uaebc\ub0b4\uc11c \ud655\uc778\ud574\ubcf4\uc138\uc694. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ubb34\uc5c7\uc778\uac00\uc694? \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654(Marketing Automation)\ub294 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \uc790\ub3d9\uc73c\ub85c \uc218\ud589\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \uae30\uc220\uacfc \uc804\ub7b5\uc744 \ucd1d\uce6d\ud558\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4. \ud2b9\ubcc4\ud55c \uae30\uc220 \ud558\ub098\ub9cc \uac00\ub974\ud0a4\ub294 \ub2e8\uc5b4\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \ubc18\ubcf5\uc801\uc778 \ub9c8\ucf00\ud305 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \uc2dc\uac04\uacfc \uc790\uc6d0\uc744 \uc808\uc57d\ud558\uba74\uc11c \ub354 \ub098\uc740 &#8230; <a title=\"\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (Marketing Automation)\" class=\"read-more\" href=\"https:\/\/blog.tason.com\/wordpress\/marketing-automation\/\" aria-label=\"Read more about \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (Marketing Automation)\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":9206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[49,326],"tags":[359,112,136,37,145,73],"_links":{"self":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/9182"}],"collection":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/comments?post=9182"}],"version-history":[{"count":3,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/9182\/revisions"}],"predecessor-version":[{"id":9208,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/9182\/revisions\/9208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/media\/9206"}],"wp:attachment":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/media?parent=9182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/categories?post=9182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/tags?post=9182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}