{"id":9904,"date":"2025-05-20T15:14:23","date_gmt":"2025-05-20T06:14:23","guid":{"rendered":"https:\/\/blog.tason.com\/wordpress\/?p=9904"},"modified":"2025-05-20T15:26:35","modified_gmt":"2025-05-20T06:26:35","slug":"rfm-recency-frequency-monetary","status":"publish","type":"post","link":"https:\/\/blog.tason.com\/wordpress\/rfm-recency-frequency-monetary\/","title":{"rendered":"RFM (recency, frequency, monetary)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/05\/image-test-bg-2-1.png\" alt=\"\" class=\"wp-image-9905\" srcset=\"https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/05\/image-test-bg-2-1.png 1024w, https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/05\/image-test-bg-2-1-630x194.png 630w, https:\/\/blog.tason.com\/wp-content\/uploads\/2025\/05\/image-test-bg-2-1-768x236.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p>\ubc14\uc05c \uc5c5\ubb34 \uc911\uc5d0 \ub9cc\ub09c \uc5b4\ub824\uc6b4 \uc804\ubb38 \uc6a9\uc5b4, \uad81\uae08\ud558\uc9c0 \uc54a\uc558\ub098\uc694? \ud734\uba38\uc2a4\uc628\uc774 \uc5b4\ub835\uace0 \ubcf5\uc7a1\ud55c \uc6a9\uc5b4\ub97c \uc27d\uac8c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud734\uba38\uc2a4\uc628 \ub2e8\uc5b4\uc11c\ub78d\uc5d0\uc11c \ud558\ub098\uc529 \uaebc\ub0b4\uc11c \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-3d2d0d9565e0c36f7d871ede1caa0072\"><strong>RFM\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/h3>\n\n\n\n<p>RFM\uc740 Recency(\ucd5c\uadfc\uc131), Frequency(\ube48\ub3c4), Monetary(\uae08\uc561)\uc758 \uc57d\uc790\ub85c, \uace0\uac1d\uc758 \ucd5c\uadfc \uad6c\ub9e4 \uc2dc\uc810, \uad6c\ub9e4 \ube48\ub3c4, \uad6c\ub9e4 \uae08\uc561\uc744 \uae30\uc900\uc73c\ub85c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\ub294 \ubd84\uc11d \uae30\ubc95\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uac00\uce58\ub97c \ud3c9\uac00\ud558\uace0, \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>Recency(\ucd5c\uadfc\uc131): \uace0\uac1d\uc774 \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uad6c\ub9e4\ud55c \uc2dc\uc810. \ucd5c\uadfc\uc5d0 \uad6c\ub9e4\ud55c \uace0\uac1d\uc77c\uc218\ub85d \uc7ac\uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>Frequency(\ube48\ub3c4): \uc77c\uc815 \uae30\uac04 \ub3d9\uc548\uc758 \uad6c\ub9e4 \ud69f\uc218. \uc790\uc8fc \uad6c\ub9e4\ud558\ub294 \uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \ucda9\uc131\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4.<\/li>\n\n\n\n<li>Monetary(\uae08\uc561): \uc77c\uc815 \uae30\uac04 \ub3d9\uc548\uc758 \ucd1d \uad6c\ub9e4 \uae08\uc561. \ub192\uc740 \uae08\uc561\uc744 \uc9c0\ucd9c\ud55c \uace0\uac1d\uc740 \uae30\uc5c5\uc5d0 \ub354 \ud070 \uac00\uce58\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n\n\n\n<p>\uc774\ub7ec\ud55c RFM \ubd84\uc11d\uc744 \ud1b5\ud574 \uace0\uac1d\uc744 VIP, \uc7a0\uc7ac VIP, \uc774\ud0c8 \uc6b0\ub824 \uace0\uac1d \ub4f1\uc73c\ub85c \ubd84\ub958\ud558\uace0, \uac01 \uadf8\ub8f9\uc5d0 \ub9de\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-5e8ebe969940071657cd1d1fdb104c15\"><strong>\uc774\ub807\uac8c \ud65c\uc6a9\ud574\uc694<\/strong><\/h3>\n\n\n\n<p>\uadf8\ub7f0\ub370, RFM \uae30\uc900\uc73c\ub85c \uace0\uac1d\uc744 \ubd84\ub9ac\ud558\ub294 \uc77c\uc740 \uac04\ub2e8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ub370\uc774\ud130\ub97c \ubcf4\ub294 \uac83\uc744 \ub118\uc5b4\uc11c, \uace0\uac1d\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uace0 \ubd84\uc11d\ud574 \uc758\ubbf8 \uc788\ub294 \uadf8\ub8f9\uc73c\ub85c \ub098\ub204\uae30 \uc704\ud574\uc11c\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \ub300\ud55c \uc774\ud574\uc640 \uae30\uc220 \uc5ed\ub7c9\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ub370\uc774\ud130\ub97c \ub2e4\ub8f0 \uc218 \uc788\ub294 \uc804\ubb38 \uc778\ub825\uc744 \ub0b4\ubd80\uc5d0 \uc601\uc785\ud558\uac70\ub098 \uc678\ubd80 \uc790\uc6d0\uc744 \ud65c\uc6a9\ud574\uc57c \ud558\uace0, \ubd84\uc11d \ud658\uacbd\uc744 \uad6c\ucd95\ud558\ub294 \ub370\ub3c4 \uc0c1\ub2f9\ud55c \uc2dc\uac04\uacfc \ube44\uc6a9\uc774 \uc18c\uc694\ub429\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub9c8\ucf00\ud305\uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud558\ub294 \uac8c \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>TasOn \ub9c8\ucf00\ud305\uc790\ub3d9\ud654\ub294 \uc774\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c RFM \uae30\ubc18 AI \uc138\uadf8\uba3c\ud2b8 \ud0c0\uac9f\ud305 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub54c\ubb38\uc5d0,  \ubcf5\uc7a1\ud55c \ubd84\uc11d \uacfc\uc815 \uc5c6\uc774\ub3c4 \uace0\uac1d\uc744 \ud589\ub3d9 \uae30\uc900\uc73c\ub85c \uc790\ub3d9 \ubd84\ub958\ud558\uace0, \uac01 \uc138\uadf8\uba3c\ud2b8\uc5d0 \ub9de\ub294 \uba54\uc2dc\uc9c0\ub97c \ube60\ub974\uac8c \uc124\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub355\ubd84\uc5d0 \ub9c8\ucf00\ud130\ub294 \ubd84\uc11d\ubcf4\ub2e4\ub294 \uc804\ub7b5 \uc218\ub9bd\uacfc \uc2e4\ud589\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uace0, \uc801\uc2dc\uc5d0 \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \uc815\ubc00 \ud0c0\uae43\ud305\ub3c4 \ud6e8\uc52c \uc218\uc6d4\ud558\uac8c \uc6b4\uc601\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group custom-group-spacing is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-68b4e88b8c1eab08d058a23ce8d1bd7e\"><strong><strong>RFM \uc804\ub7b5, \ud0c0\uc2a4\uc628\uc73c\ub85c \uc2e4\ud589\ud558\uc138\uc694<\/strong><\/strong><\/h3>\n\n\n\n<p>TasOn\uc740 \uace0\uac1d \ubd84\uc11d\ubd80\ud130 \ud0c0\uae43\ud305, \uc2e4\ud589\uae4c\uc9c0 \uc774\uc5b4\uc9c0\ub294 CRM \ub9c8\ucf00\ud305\uc758 \uc5ec\uc815\uc744 \ubaa8\ub450 \uc9c0\uc6d0\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \uc774\ubbf8 \ub9ce\uc740 \ub9c8\ucf00\ud130\uac00 \ud0c0\uc2a4\uc628 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \ub370\uc774\ud130 \uae30\ubc18 RFM \uc804\ub7b5\uc744 \uad6c\ud604\ud574 \ub9e4\ucd9c \uc0c1\uc2b9 \ud6a8\uacfc\ub97c \uacbd\ud5d8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub370\uc774\ud130 \ubd84\uc11d\uacfc \ud65c\uc6a9\uc774 \uc5b4\ub835\uac70\ub098, \uc804\ub7b5 \uc2e4\ud589\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\ub2e4\uba74 \uc9c0\uae08 \ubc14\ub85c \ud0c0\uc2a4\uc628 \uc804\ubb38\uac00\uc640 \uc774\uc57c\uae30 \ub098\ub204\uc5b4 \ubcf4\uc138\uc694. \uc6b4\uc601\uc740 \ub354 \uac04\ud3b8\ud574\uc9c0\uace0, \ub9c8\ucf00\ud305\uc740 \ub354 \uc815\uad50\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-base-2-color has-contrast-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tason.com\/to\/customer_collect\" style=\"border-radius:10px\" target=\"_blank\" rel=\"noopener\"><strong>\uc9c0\uae08 \uc774\uc57c\uae30 \ub098\ub204\uae30<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ubc14\uc05c \uc5c5\ubb34 \uc911\uc5d0 \ub9cc\ub09c \uc5b4\ub824\uc6b4 \uc804\ubb38 \uc6a9\uc5b4, \uad81\uae08\ud558\uc9c0 \uc54a\uc558\ub098\uc694? \ud734\uba38\uc2a4\uc628\uc774 \uc5b4\ub835\uace0 \ubcf5\uc7a1\ud55c \uc6a9\uc5b4\ub97c \uc27d\uac8c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4. \ud734\uba38\uc2a4\uc628 \ub2e8\uc5b4\uc11c\ub78d\uc5d0\uc11c \ud558\ub098\uc529 \uaebc\ub0b4\uc11c \ud655\uc778\ud574\ubcf4\uc138\uc694. RFM\uc740 \ubb34\uc5c7\uc778\uac00\uc694? RFM\uc740 Recency(\ucd5c\uadfc\uc131), Frequency(\ube48\ub3c4), Monetary(\uae08\uc561)\uc758 \uc57d\uc790\ub85c, \uace0\uac1d\uc758 \ucd5c\uadfc \uad6c\ub9e4 \uc2dc\uc810, \uad6c\ub9e4 \ube48\ub3c4, \uad6c\ub9e4 \uae08\uc561\uc744 \uae30\uc900\uc73c\ub85c \uace0\uac1d\uc744 \uc138\ubd84\ud654\ud558\ub294 \ubd84\uc11d \uae30\ubc95\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uace0\uac1d\uc758 \uac00\uce58\ub97c \ud3c9\uac00\ud558\uace0, \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c RFM \ubd84\uc11d\uc744 \ud1b5\ud574 &#8230; <a title=\"RFM (recency, frequency, monetary)\" class=\"read-more\" href=\"https:\/\/blog.tason.com\/wordpress\/rfm-recency-frequency-monetary\/\" aria-label=\"Read more about RFM (recency, frequency, monetary)\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":9907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[49],"tags":[574,112,37,145,73],"_links":{"self":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/9904"}],"collection":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/comments?post=9904"}],"version-history":[{"count":16,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/9904\/revisions"}],"predecessor-version":[{"id":9995,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/posts\/9904\/revisions\/9995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/media\/9907"}],"wp:attachment":[{"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/media?parent=9904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/categories?post=9904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tason.com\/wordpress\/wp-json\/wp\/v2\/tags?post=9904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}